Mining Bridal Fair Gold

WHO SHOULD ATTEND: Business owners and sales managers that participate in local bridal shows. This is an effective seminar, both for new exhibitors and exhibitors that would like to improve their bridal show effectiveness.

Content Outline

Businesses often commit $1000 and more to participate in bridal shows, not to mention staffing and time commitments. All too often, the effort is wasted. Not for lack of trade show traffic, but for lack of advance planning and thoughtful booth set up.

Andy draws on direct experience on over 100 local and national trade shows to coach practical planning and execution that will make any bridal show exhibitor more successful.

Some of the key topics covered include:

  • Reasons for exhibiting
  • Setting Goals
  • Pre-show promotion
  • Booth layout and design
  • Staffing
  • Attire
  • Trade Show Etiquette
  • What you should give out..... if anything
  • Follow up
  • Networking with fellow exhibitors
  • Getting set up
  • The Trade Show supply checklist

Format: Classroom style setup. Laptop-based presentation in PowerPoint

Time Frame: Flexible from 1 to 1.5 hours. Longer time frame allows for greater detail on some items and additional content coverage.


Success By Association - Building Business Relationships

Who should attend: Any business owner, general manager or sales representative. Program can be for general business or industry specific.

Content Summary:

Almost every business looks for ways to be more efficient in their marketing. Pay one too many bills for phone book advertising, bridal publication ads or booth space in your local bridal fair and you begin to wonder if there is a better way. There is! Networking through business and trade associations. It is through these organizations that you develop business relationships with ‘gatekeepers,’ the people who are in position to refer you qualified leads.

Andy draws on his extensive experience and success in local and national associations to share practical realities and strategies for developing business relationships.

Some of the key points include:

  • Criteria for joining different associations or networking groups
  • Setting realistic goals
  • Strategies for volunteerism and leadership positions
  • Dealing with requests for donations

Format: Classroom style setup. Laptop-based presentation in PowerPoint and online browser. Lots of Q & A

Time Frame: Flexible from 1 to 1.5 hours. Longer time frame allows for greater detail on some items and additional content coverage.


Print Ads That Sell

Who should attend: Any wedding industry business that is spending money (or planning to spend money) in print media and would like their investment to work harder and be more effective.

Some of the most important marketing dollars in the Wedding Industry are spent on print advertising for Weddings. This proactive session will breakdown the imagery and copy in ads to show why some ads pull response and others do not. This session is guaranteed to help you design or revise your print ads to give you more bang for your marketing buck.

Some of the key takeaways include:

  • The critical importance of a headline.
  • Copy strategy that piques the prospect’s interest.
  • Developing realistic goals for your ad.
  • Break down of industry specific ads to demonstrate and explain effective and ineffective ads.

Format: Classroom style setup. Laptop-based presentation in PowerPoint .

Time Frame: Flexible from 1 to 1.5 hours. Longer time frame allows for greater detail on some items and additional content coverage.


eMail Productivity

Who should attend: People who use email regularly in their workplace, but want to use it more effectively, manage information more efficiently, and would like to save time.

no spamContent Summary:

We are now inundated with email, much of it SPAM. Learn some foundation email skills that will lighten your load and making email management a much simpler task. This seminar will save you hours a week and increase your effectiveness.

Some of the takeaways include:

  • Various techniques to minimize SPAM.
  • How to set up your software to automatically sort your inbound email.
  • Use email signatures to save time and reinforce your marketing message.
  • Email protocol – various key points to communicating effectively.

Format: Classroom style setup. Laptop-based presentation in PowerPoint and online browser. Requires online access; DSL or T1 line preferred.

Time Frame: Flexible from 1 to 1.5. Longer time frame allows for greater detail on some items and additional content coverage.


Web Site Usability: Simplicity or Cutting Edge?

Who should attend: An individual who has an existing web site and would like to learn more to improve it. An individual who has yet to build a site and would like to become more knowledgeable before beginning the process.

Andy Ebon explainsContent Points

What is really critical to people looking at your web site? The session will provide up-to-date information on design and construction preferences. You will learn how to better manage the process of building, maintaining or redesigning a web site.

Some of the key takeaways include:

  • Why the prettiest web site may not be the most effective.
  • How to make web site structure and content work for you in Search Engines.
  • How to read the tracking statistics on your web site to better understand how well it’s working.
  • Examples of industry sites to demonstrate both effective and ineffective techniques.

Format: Classroom style setup. Laptop-based presentation in PowerPoint and online browser. Requires online access; DSL or T1 line preferred.

Time Frame: Flexible from 1.5 to 2 hours. Longer time frame allows for greater detail on some items and additional content coverage.


Search Engines Demystified

Who should attend: An individual who has an existing web site and would like to learn more about the promoting it.

Content

Just few years ago, web site success was easy. You built a site, submitted to Yahoo!, and people found you. Simple! Today, it’s not so simple. Having a presence in Search Engines is basic to marketing your web site. Come to this session to get current information and search engine strategies.

  • Realistic expectations from Search Engine activity
  • How reading your web site statistics is key to making decisions about search engine marketing
  • Why search engine submissions are not a one-time effort.
  • Key points about making your web site Search Engine friendly
  • Other web promotion strategies using traditional and electronic media

Format: Classroom style setup. Laptop-based presentation in PowerPoint and online browser. Requires online access; DSL or T1 line preferred.

Time Frame: Flexible from .75 to 1 hour. Longer time frame allows for greater detail on some items and additional content coverage.


Effective Web Site Promotion

Who should attend: An individual who has an existing web site and would like to learn more about promoting it.

A great web site isn’t effective if people don’t know about it. Dependency on search engines is not enough. This session picks up where search engines leave off.

Some of the takeaways include:

  • What web site features encourage repeat visits by prospects and customers.
  • Why SPAM has made email marketing more difficult, and how to get your email marketing communications read in spite of it..
  • Demonstration of email newsletters to keep your web site ‘top of mind’ with prospects and customers.
  • Utilizing traditional print media, such as postcards and print ads, to drive traffic to your web site.

Format: Classroom style setup. Laptop-based presentation in PowerPoint and online browser. Requires online access; DSL or T1 line preferred.

Time Frame: Flexible from .75 to 1 hour. Longer time frame allows for greater detail on some items and additional content coverage.


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EBS Virtual Communications
4317 Apex Drive, Las Vegas, NV 89147-8541
Phone: 702-510-4938 | Fax: 760-280-9699
andyebon@ebsvirtual.com

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